HomeCreativityFemale FoundersGot The Millennium Beauty Bug? Try These Y2K Hair Trends Now

    Got The Millennium Beauty Bug? Try These Y2K Hair Trends Now

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    From the catwalks to your Instagram feed, there’s just no escaping Y2K fever. Just look at Bella Hadid, who has embraced the trend wholeheartedly with her cheerful Noughties headscarves and neon butterfly clips. Or Ariana Grande, whose braided tendrils stole the show during her VEVO Official Live Performance series. Y2K beauty also dominated the spring/summer 2022 shows, from Syd Hayes’s spiky buns at Nensi Dojaka, to the party-perfect poker-straight locks at Versace. It’s fun and feminine, but empowering at the same time, and full of nostalgic charm. And isn’t that what we all need right now?

    “Demand for nostalgic beauty has risen thanks to people seeking comfort in the familiar and in their recent pasts,” says Clare Varga, head of beauty at trend forecasting agency, WGSN. “The turmoil of the global events of the last two years – in particular the pandemic – shifted consumer needs significantly towards escapism, and reminders of better, more carefree times, as well as friends and places.” To adopt the Y2K trend, therefore, is to hark back to a time of optimism and maximalism, as well as a sense of childish innocence.

    The spiky top knot

    Of all the nostalgic hair trends, the spiky top knot is the most recognisable. Loved by the likes of Bella Hadid, Ariana Grande, and, more recently, Kristen Stewart, there’s something incredibly rebellious about it. A chic updo but with a counter-culture twist courtesy of razor-sharp ends, it recalls those effervescent icons of the past, like Kate Moss and Erin Wasson.

    It’s this cool-girl attitude that hairstylist Syd Hayes was referencing when he created the look at this season’s Nensi Dojaka show. “I wanted to give a nod to my youth culture,” he says. To create the look, Hayes advises twisting the hair tight and pinning it to the head, leaving the ends out. “Keep the ends sharp by spraying with Maria Nila Style & Finish Finishing Spray, and then straighten the ends with the BaByliss 9000s Cordless Hair Straightener.

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