“Squid Game, or ojingeo in Korean, is a real kids’ game here, but not all Koreans actually know it. My generation knows it, but my niece’s generation probably wouldn’t,” he explained. “So, initially, we knew we wanted this show to travel but we were worried the title Squid Game wouldn’t resonate because not many people would get it. So we went with the title Round Six instead, wanting it to be more general and helpful for telling people what the show is about — there are six rounds to the game.”
However, director Hwang Dong-hyuk later proposed changing the title back to Squid Game because “it’s a unique show and this game is the essence”. “I think the more authentic title has actually played really well,” Kim said. “The title, Squid Game, together with the eye-catching artwork, really capture interest within our service — especially for audiences who have never watched a Korean show before but are looking for fun things to watch. . . . I’m so glad director Hwang steered us back to Squid Game — it sparks curiosity and captures the story so well.”
Since its 17 Sept. premiere, Squid Game has been watched by 111 million members in just 25 days, breaking Bridgerton‘s previous record of 82 million households within the first 28 days of its release. If you haven’t checked it out yet, please do so ASAP!